- McKee Foods

Advantages Of Offering Sweet Pre-Packaged Snacks On A Food Truck

Customers visiting food trucks, whether on their lunch breaks or as a midnight snack, are looking for a few simple things: quick service, convenience and delicious flavor. Food truck operators have learned to master this request, creating full menus of tasty meals to satisfy busy customers on the go. Finding the balance between convenience and quality for food truck offerings is essential for their particular customer base, and when it comes to pre-packaged add-on items, it’s important to go with brands and products that are crowd-pleasers to maximize revenue. Sweet pre-packaged snacks are growing in popularity year after year, making them a great choice for food truck vendors looking for add-on items to pair with their fare. Little Debbie Vending, creator of America’s Favorite Snack Cakes, is here to show food truck operators all the benefits they can get by offering pre-packaged sweet snacks to their customers. Let's delve into the advantages of making these irresistible treats a staple on your food truck.

1. Sweet Baked Snacks Are Gaining Popularity

Sweet baked snacks are enjoying a surge in popularity across various channels, including convenience stores, retail and vending machines. Recent data shows a remarkable 10.8% year-over-year growth in this category*. Considering how convenient it is to grab a sweet baked snack for breakfast, as a mid-day treat or for dessert, it’s no surprise that these products are succeeding in today’s busy world.

Choosing pre-packaged sweet baked snacks for your food truck, such as Little Debbie Nutty Buddy Bars or Cosmic Brownies, is a great way to capitalize on this trend. Offering these products as an additional item can add versatility to your menu without required prep work, as well.

*The Nielsen Company, SCANTRACK, Total US – Convenience, 52 Weeks Ending 10/07/2023.

2. Boosting Impulse Sales

Positioning pre-packaged sweet snacks in a visible area near your ordering window creates the perfect setup for impulse sales. Customers are more likely to indulge in an extra treat when it's right in front of them, especially if they have to wait for the cashier to order or pay. Make the most of this prime real estate to increase your overall sales and delight customers with tempting options.

3. Easy and Compact Displays

Integrating sweet pre-packaged snacks into your food truck setup is simple. Hanging clip snack displays take up minimal space and provide easy access to snacks for both you and your customers. Creative countertop displays can add visual appeal to the offerings and entice customers to make an additional purchase. You can also add the sweet snacks to your menu board for further visibility.

4. Day-Long Appeal

Breakfast and snack cakes aren't confined to a specific time of day. Little Debbie's offerings are perfect for satisfying sweet cravings at any hour, with items ranging from granola to cookies to brownies and more. Whether your food truck serves breakfast, lunch or dinner, sweet snacks can be a hit. 

5. Little Debbie – America’s Favorite Snack Cakes

Why settle for anything less than America's Favorite Snack Cakes? Little Debbie consistently ranks high in convenience store popularity, and you can leverage this by offering their top sellers on your food truck. The Double Decker Oatmeal Creme Pie, Nutty Buddy Bars, and Cosmic Brownie 4.0 oz are proven winners, dominating their respective categories with impressive market shares*.

Incorporating sweet pre-packaged snacks from Little Debbie into your food truck not only aligns with consumer trends but also provides a simple and effective way to boost your sales. Capitalize on the impulse-buying nature of your customers, make the most of compact displays, and offer America's Favorite Snack Cakes to elevate the overall experience for your patrons. With Little Debbie on board, your food truck is sure to become a go-to destination for those seeking a delightful treat on the go.

*The Nielsen Company, SCANTRACK, Total US – Convenience, 52 Weeks Ending 10/07/2023.

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